SearchCap: The Day In Search, December 16, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Making Your Search Campaigns Work Harder During The Economic DownturnEven in this challenging economy, paid search will continue to be one of the...

Making Your Search Campaigns Work Harder During The Economic Downturn

Even in this challenging economy, paid search will continue to be one of the best-performing marketing methods out there. Search marketing has weathered economic storms of the past. In fact, Google and the entire industry was born out of necessity, during the dot-com bust. When times are tough,...

Small Businesses Struggle With Search Marketing

Microsoft just released results of a survey of 400 small businesses (SMBs) that shows they continue to struggle with search marketing (how to think about it, how to do it). This is consistent with what I and others have observed about the majority of SMBs, even those with websites. The search...

Google’s Countdown To 2009 Promotes Products & Services

Did you know Google has a countdown to 2009 calendar? It is available at google.com/countdownto2009/ and it basically is a dressed up calendar with ways to use Google for the holidays. Each day of the calendar has a new Google tip for the holidays. There is also a mobile version and it can [...]

Aravo Raises $7 Million Series D Following World’s Largest Single SAAS Deployment

Despite the economic downturn, companies that solve real problems are still successfully raising money. Aravo, a SAAS supplier information management tool, announced today that they closed $7 million in Series D funding. Currently, Aravo claims their GE installation is the largest single SAAS deployment. "We are now managing over 500,000 suppliers and their data in Aravo, and have just gone live in six languages," said Gary Reiner, CIO of GE.

MusicBox: Visualize Your Music In Ways You Never Thought Of

I've been looking for something like this my whole life — and of course now that I've found it, I can't have it. MusicBox is the Masters thesis project of MIT Media Lab student Anita. I've never been impressed with things like Coverflow and Genius because they seem so shallow; there's so much metadata in and around our music libraries that something more robust should certainly be possible, I always thought. And look, someone like-minded but far more capable than myself has created a powerful, intuitive, and attractive tool for visualizing, sorting, and playing your music.

Twilight And PostSecret Top MySpace Lists For 2008. (Taylor Swift and Mobsters Do Okay Too).

Following in the tradition of Google’s Zeitgeist and Yahoo’s list of top searches, MySpace has put together its “Top 8’s of 2008″, detailing some of the most popular artists, songs, searches, performers, and blogs on the social network in the last year.

The biggest winner overall seems to be Twilight - the vampire flick that took the world by storm earlier this winter ranked highest in terms of overall searches on MySpace as well as for the movie trailer category. Other popular search terms are unsurprisingly entertainment oriented (and stand in contrast to popular searches on Google and Yahoo, many of which were focused on the election and the Olympics).

The report also indicates which songs have fared best on MySpace’s massively popular music streaming service, which has streamed billions of songs in few months since it launched. Oddly enough, only two of the most searched-for artists on MySpace Music were in the top 8 for songs streamed, which means that some of these artists aren’t converting their popularity into listeners as well as they could be.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

SPONSOR MESSAGE: inLinks.com - 15% off for SEL Readers!

inLinks allows you to purchase links within the content area on web pages. You search for instances of your top keywords and replace those static keywords with a hyperlink back to your website. SPECIAL: save 15% off your order for the life of the order! Just enter the coupon code: SEL at checkout....

AdWords Landing Page Quality Refresher

“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to AdWords account strategy, especially when starting a new account. Beginning in 2006, some advertisers in the affiliate marketing, Made-for-AdSense, and...

SearchCap: The Day In Search, December 15, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Enhances Open Strategy: Mail, My Yahoo, Toolbar & MoreYahoo has announced several enhancements to their continued open strategy. Some of the...